No Financial Cachet
Why are Canadians so unwilling to compete for the big pie of world trade? June 2007
Business books are a sorry lot of flavour-of-the-month ideas and bromides, but this sermon on trade stands out for its freshness, familiarity with relevant facts and passion. In Why Mexicans Don’t Drink Molson: Rescuing Canadian Business from the Suds of Global Obscurity, Andrea Mandel-Campbell, a former business reporter in Latin America, blends economics and evangelism to produce what should be a blockbuster on Canada’s role in global…