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From the archives

Pax Atlantica

NATO’s long-lasting relevance

A Larger Role for Unions

Organized labour may be shrinking but the rhetoric is still upbeat

This United League

Will not die, will not perish

Clive Veroni

Clive Veroni is a leading branding and marketing consultant, working with clients across North America. He is the author of Spin: How Politics Has the Power to Turn Marketing on Its Head (House of Anansi, 2014), which was a finalist for the 2015 National Business Book Award. Read more at www.spinthebook.com.

Articles by
Clive Veroni

Political Cola Wars

Brand-centred parties ignore the voter at their peril June 2016
With every change in federal government comes a changing of the palace guard and also of the courtiers that surround it—the dauphins and princelings, the patrons and flatterers. Fashions change too (hello colourful socks!) and so do the secret gathering places and favoured watering holes. So, perhaps it was not a surprise that in late…