When Politics Get Personal
How marketing savvy and behavioural research have reshaped elections November 2013
At the height of the global recession, Mark Carney, then governor of the Bank of Canada, spoke in Yellowknife, Northwest Territories, and reassured Canadians about the national economy. Canada would avoid excess and recover faster than other countries, he told us, because of the Canadian economy’s fundamental strengths.
The same optimism is not being expressed about Canadian…