Chasing Celebrity
What happens to a culture that takes Andy Warhol's prediction seriously October 2004
Just after his 31st birthday, Hal Niedzviecki had an epiphany facilitated by Hallmark. It was no doubt the first of its kind for a guy whose life hadn’t been a typically Hallmark affair to that point. He’d been a rebellious teenager (drinking, staying out late, “borrowing” his parents’ credit cards and failing classes). He’d gone on to become a…