Unless you don’t own a television, you will be altogether familiar with the Tim Hortons ad featuring Sidney Crosby on screen and in voiceover. Cue the slow plinking of the piano and the home movies of kids and old timers, sticks in hand:
“Hockey?” asks the Next One. “Hockey’s our game. But really it’s much more than just a game. It’s a passion that brings us all together. On frozen ponds. At the community rink. And in our living rooms. It’s the feeling you got the first time you stepped on the ice. The feeling you had when you scored your first goal. Hockey is in our driveways. It’s in our dreams. In every post-game celebration. It’s in the streets every time your friend yells ‘Car!’ In every rink across the country. It’s in our hearts. Hockey is that thought inside your head saying: Wouldn’t it be amazing, getting up every day and playing, doing something that you love to do?”
And there you have it in a 60-second nutshell. We, the people, certainly know...
Christopher Dornan teaches in the School of Journalism and Communication at Carleton University. He contributed chapters to the first two volumes of the How Canadians Communicate series.
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