A few years ago, on a warm summer afternoon beside the Rideau Canal, I was sharing a drink with a former editor of Maclean’s, when the subject of Al Gore’s An Inconvenient Truth came up. “After about 20 minutes, I wanted to slit my wrists,” he said, illustrating how a message of fear with too little hope equals despair.
What is really interesting though is how oblivious most of the world is to the building wave of clean capitalists who are too busy using markets to make the world a better place to have noticed that we are up shit creek without a paddle. In his first solo book, The New Entrepreneurs: Building a Green Economy for the Future, Andrew Heintzman introduces us to a growing tribe of green-blooded capitalists too focused on the towering magnitude of green economic opportunity to realize the supposed naiveté of reconciling the environment with its wholly owned subsidiary, the economy.
As Heintzman’s original inspiration...
Toby Heaps is the president, editor and co-founder of Corporate Knights, an independent Canadian-based media company focused on prompting and reinforcing sustainable development in Canada and abroad. He is currently chairing E3 Canadian Roundtables, a series of discussions across Canada to isolate the catalytic policies required for Canada to become a clean energy superpower in the 21st century.
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