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From the archives

Football Fables

The beautiful game bestrides the world like a colossus

But Blind They Were

The fallacy of an empty continent

Alberta and Me

From a land of oil, true enough

The Shopping Aisles of Democracy

New insights into the consumer approach to campaigning and governance

Susan Delacourt

Political Marketing in Canada

Alex Marland, Thierry Giasson and Jennifer Lees-Marshment, editors

University of British Columbia Press

320 pages, hardcover

ISBN: 9780774822282

In late February of this year, two reporters from Postmedia rocked the Canadian political world with news of an Elections Canada investigation into misleading “robocalls” in the 2011 federal election. Glen McGregor and Stephen Maher had doggedly pieced together a disturbing tale of misleading, often automated phone calls in Guelph, Ontario, directing voters to the wrong polling stations.

The alleged fraud appeared to work in favour of the ruling Conservative Party and threatened to put a shadow over the election results that had given Prime Minister Stephen Harper his much-desired majority government on May 2, 2011. Subsequent reports, in the days and weeks to follow, would only widen the investigation, so that by the end of March Canada’s chief electoral officer, Marc Mayrand, told a House of Commons committee that investigations were under way in no fewer than 200 ridings across the country.

It all seems like the stuff of political fiction—a dark...

Susan Delacourt is a senior political writer with The Toronto Star who will be releasing her own book on political marketing and consumer citizenship in Canada in the spring of 2013.

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